Tag: Qiyi

BabyFirst takes its first a baby step into China

BabyFirst takes its first a baby step into China

Licensing
Following an exclusive multi-year deal inked between the network’s distributor HBO Asia and iQIYI Kids, BabyFirst has taken its first a step into China. With the agreement in place, BabyFirst’s library of 4,000 episodes will be accessible on the VOD platform in Mandarin and English audio with Chinese subtitles. Available in more than 120 million global households and in 14 languages, BabyFirst content covers topics like logic, numbers and imagination. Since 2009, HBO Asia has signed deals in Cambodia, Hong Kong, Indonesia, Malaysia, Nepal, Philippines and Singapore to widen the First Media-owned net’s footprint. In 2015, Time Warner added BabyFirst content to its programming lineup in English and Spanish on Channel 256, expanding the net’s reach to more than 60 million US homes. iQI
Viewership of PinCode in China reaches 24 million

Viewership of PinCode in China reaches 24 million

Channels
As on today, viewership of educational children’s series PinCode, that started beaming on China Central Television (CCTV) from March 1 this year, has reached a total of 24 million. So much so, it has qualified for a second round of broadcasting on CCTV Kids later this year. According to CCTV Kids, PinCode‘s average rating and market share beats comparative content. Targeted at primary school going students, PinCode follows the adventures of Captain Pin and his crew. Every episode of PinCode contains an important and valuable science lesson. The crew members under the leadership of Captain Pin explore the principles of physics, chemistry and biology while traversing the world. Each character has its own unique personality and strengths, bringing humour, fun and friendship to every chal