Tag: Rainbow Rangers

Genius Brands secures two new partners for ‘Rainbow Rangers’

Genius Brands secures two new partners for ‘Rainbow Rangers’

Animation, Licensing
Continuing to expand the licensing program in support of the 2019 retail launch for original preschool animated series Rainbow Rangers, Genius Brands has signed agreements with KIDdesigns on the development of a youth electronics line for the property, and Basic Fun! who will develop a novelty toy line based on preschoolers’ colorful superheroes.  The announcement was made by Genius Brands’ SVP of Global Licensing Lloyd Mintz. “KIDdesigns is the industry leader in youth electronics, bringing interactive electronic toys to kids that combine state-of-the-art technology with old-fashioned fun, and Basic Fun! is a proven leader in the collectibles market,” said Genius Brands’ Mintz. KIDdesigns is creating an exciting line for Rainbow Rangers, including headphones, wearable communication d
Genius Brands Signs Mattel’s Fisher-Price Toys as Master Toy Partner For Rainbow Rangers

Genius Brands Signs Mattel’s Fisher-Price Toys as Master Toy Partner For Rainbow Rangers

Licensing, Merchandise
Fisher-Price to Develop Comprehensive Toy Program Across Multiple Categories for the Preschool Property for Broad Retail Distribution Worldwide Genius Brands International, Inc. “Genius Brands” has signed Fisher-Price, a subsidiary of Mattel, Inc., as global master toy partner for the Company’s all-new original CGI-animated preschool series, Rainbow Rangers, marking the first licensing partnership as Genius Brands develops its global licensing program and content distribution strategy. Currently in development on season one and two with broadcasters to be announced shortly, Rainbow Rangers features an all-star team of acclaimed creators that includes Rob Minkoff, Director of Disney's Lion King, Shane Morris, who co-wrote Disney's Frozen, along with his partner Tim Mansfield and writer