Tag: Sony Pictures Consumer Products

Rocket Licensing announces expansion plans for licensing campaign of Hotel Transylvania

Rocket Licensing announces expansion plans for licensing campaign of Hotel Transylvania

Licensing
Independent licensing company Rocket Licensing that manages UK licensing for the Hotel Transylvania franchise on behalf of brand owner Sony Pictures Animation, has announced its expansion plans for the franchises’ licensing campaign as the third film is scheduled for release in Summer 2018 and the first season of Hotel Transylvania: The Series that recently released on The Disney Channel. Sony Pictures Consumer Products recently named Jazwares as the global master toy partner for the Hotel Transylvania franchise. For the UK territory, Rocket plans to target a number of categories in the summer-to-Christmas period during and following the film’s launch in 2018 and the continuing platform of the Disney Channel broadcast. Apparel, dress-up, footwear, publishing and back-to-school station

GLOBAL PARTNERS AT LICENSING EXPO

Events, Licensing, Top Stories
Licensing Expo, the world’s largest and most influential licensing industry event, is pleased to announce significant growth of the Global Partner Program. Organized by UBM Advanstar and sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), this year’s Expo is scheduled for June 9-11 at the Mandalay Bay Convention Center in Las Vegas, NV. (more…)

LIMA, UCLA Plan Licensing Course

Education, Headlines, Licensing
The International Licensing Industry Merchandisers' Association and University of California Los Angeles Extension have teamed up to create a dedicated course for licensing industry professionals. The 12-week course, “Licensing Entertainment: Strategies for the Global Marketplace,” will be held at UCLA on Tuesday evenings beginning Jan. 6. The course will be led by licensing and marketing veteran Kenneth K. Markman, chief executive officer, KKM Global Brand Strategies, who has also held senior marketing posts at Universal Studios, 20th Century Fox and Mattel Toys. (more…)