Tag: Sphero

Sphero teams up with Marvel for its latest tech toy Spider-Man Interactive Super Hero

Gaming
Colorado’s Sphero has joined forces with Disney-owned Marvel for its latest tech toy an app-enabled Spider-Man Interactive Super Hero. This comes after the company recently teamed up with another Disney-owned company Pixar on a Cars 3-based Lightning McQueen robot named Boulder. Featuring fully animated LCD eyes, voice control and motion detection, the expressive bot can sense when people pass by, react when shaken or tossed in the air, act as an alarm clock and guard a child’s room to stop unwanted intruders. And by double-pressing the toy’s spider button and using a variety of pre-programmed phrases like “What’s the crime report?,” “Make me laugh” and “Tell me a story,” the famous web-slinger will react with his signature snarky attitude. The toy, which is AppliedTrust-certified and
Disney, Universal taps toy licensees for its upcoming movies

Disney, Universal taps toy licensees for its upcoming movies

Licensing
As Disney’s Cars and Universal’s Despicable Me head towards their release dates on June 16 and June 30 respectively, the two aren’t just looking at ticket sales. They hace prepared their licensing programmes both hinged on keeping the flame alive for young fans. For Disney’s Cars 3, that involves a licensing push across every category from toys to soup. “Some of our toy licensees include Mattel, Sphero, Thinkway, Funko and Lego,” reveals Josh Silverman, EVP of global licensing at Disney Consumer Products and Interactive Media.” In addition, we’re looking to reach new audiences through collaborations on the apparel and accessories side, with brands including Members Only, Illest, New Balance and New Era, just to name a few,” he adds. On the consumables side, licensees include Campbell