Tag: The Pokemon Company

The Pokémon Company launches its first app

The Pokémon Company launches its first app

Technology
The Pokémon Company International has launched its first app for pre-schoolers entitled Pokémon Playhouse.   The digital Pokémon experience, designed for kids aged three to five, is available for free for iOS and Android devices. Pokémon Playhouse lets kids explore an indoor and outdoor playhouse environment featuring a number of activities versions of fan-favorite characters like Pikachu, Bulbasaur and Snorlax. Kids can hatch new Pokémon as they complete activities with more than 50 characters to collect. Players can also groom their Pokémon, play with them in an interactive park, start a musical band and solve puzzles. The new app offering follows the massive success of AR mobile game Pokémon GO which was released in July 2016. In an effort to keep the app’s sizable 65 million wor
Pokémon Company and Niantic unleash a raft of updates for AR mobile games

Pokémon Company and Niantic unleash a raft of updates for AR mobile games

Gaming
In their effort to keep Pokémon GO‘s sizable 65 million worldwide player base on board and find new recruits who didn’t get hooked last summer, developer Niantic and The Pokémon Company have come out with a number of new updates for their groundbreaking AR mobile game. A new Gyms update, which is available now on the App Store and Google Play, makes ownership more collaborative and encourages all players to visit friendly gyms and engage with them in new ways. A spinable Photo Disc similar to PokéStops that can distribute new items has been added to the update. Players can now earn gym badges that they can level up for more rewards and bonus items. In addition, each new gym now holds up to six Pokémon and players battle Pokémon in the order in which they were assigned to a gym, instea
The Pokémon Company records huge profit on its  Pokémon Go, Sun and Moon app

The Pokémon Company records huge profit on its Pokémon Go, Sun and Moon app

Gaming
In its latest financial earnings report unveiled this week, The Pokémon Company has revealed a massive growth in profits, $143.3m, to be exact a massive growth in profits, $143.3m to be exact in the last fiscal year,. This shows a massive boost in profits thanks to the runaway success of mobile app Pokémon Go. To put this in perspective this represents a 2458 per cent jump over that of last year, denoting a whopping 26x higher than The Pokémon Company's previous net sales report. This success is undoubtedly due to the launch of mobile app Pokémon Go which reached phenomenon levels of users, as well as high sales for the latest editions to the mainline Pokémon video game series Pokémon Sun and Moon which has sold 15.44m units by the end of March. Pokémon continues to dominate the toys
Detective Pikachu Live action movie to be directed by Rob Letterman

Detective Pikachu Live action movie to be directed by Rob Letterman

Animation
Legendary Entertainment has tapped Rob Letterman to direct Detective Pikachu, according to a report. The hybrid CG-animation/live-action film follows Detective Pikachu, a new character and story in the Pokemon universe (the character was first introduced in a video game in Japan). The screenplay is being written by Nicole Perlman (Guardians of the Galaxy) and Gravity Falls creator Alex Hirsch. Letterman is currently directing DreamWorks Animation’s Captain Underpants, alongside David Soren, and previously directed Monsters vs. Aliens and Shark Tale (which he also scripted) for DWA. His most recent project was the 2015 feature, Goosebumps. Legendary’s distribution partner Universal Pictures will reportedly release Detective Pikachu outside Japan. Toho, the Pokémon Company’s longtime mo
Nintendo and Pokémon Company launch Mario Pikachu Merchandise

Nintendo and Pokémon Company launch Mario Pikachu Merchandise

Licensing, Merchandise
Mario Pikachu Merchandise will be available exclusively in Japan from 29th October In a new crossover between Mario and Pokémon, The Pokémon Company has announced a new line of merchandise called Mario Pikachu for release at the end of this month. The merchandise includes Pikachu Mario and Luigi plushies (shown above), Mario and Luigi themed card games, a game card case and a New 3DS LL cover. In addition, there are also playing cards, keyrings, notebooks, folders and t-shirts. The Mario Pikachu line of Merchandise will only be available from October 29 in Japan’s Pokemon Centre stores with more items to be revealed at the Kyoto store.