Tag: Walmart

Licensing
Roblox has launched a new range of action figure toys that are available exclusively through Walmart’s website and retail locations. Created by Jazwares, the celebrity collection includes game packs and playsets inspired by top Roblox games like Top Roblox Runway Model and Neverland Lagoon. Additionally, each figure comes with a code for a virtual item that can be added to a player’s wardrobe on Roblox. Roblox’s consumer products push comes as the platform continues to grow in popularity, boasting more than 64 million active monthly players and 1.9 million independent developers. Gaming platform Roblox has launched a new range of action figure toys that are available exclusively through Walmart’s website and retail locations. Created by Jazwares, the celebrity collection includes gam

Mattel Rolls out Fleet of Hot Wheels Cars…

Licensing, Merchandise, Top Stories
When  the Movie -  Captain America is about to send ripples into North America, Mattel has launched a range of hot wheel cars and accessories to entire markets and spur sales...    In the wake of Captain America: Civil war is set to capture North America on May 6, Mattel has rolled out a fleet of new range Hot Wheels cars and accessories, which are in alignment with heroes and villains from renowned –Marvel Studios. (more…)

Toys ‘R’ Us & Walmart reveals holiday season plans

Headlines, Licensing, Merchandise
The sight of snow is still a couple months away, but Toys ‘R’ Us and Walmart are already prepping US shoppers for the holiday season. This year, the company foresees licensed  products from Disney’s Frozen, and Nick’s Teenage Mutant Ninja Turtles and Paw Patrol as the ones to watch. The properties will benefit from prominent shop-in-shop placement in TRU stores nationwide, featuring exclusive merchandise. (more…)