Tag: youtube

M4e plans to upload entire catalogue of programmes on YouTube

M4e plans to upload entire catalogue of programmes on YouTube

Animation
In an effort to capitalise on ad-based video on demand (AVOD) dollars within YouTube’s streaming services, German brand management and media company m4e is in plans to upload its complete catalogue of kids and family programmes on YouTube. The company has already digitised more than 5,000 videos on YouTube representing more than 2,300 episodes from kids- and family-based series including Mia and Me (pictured), Wissper, Beatrix Girls and The Beginner’s Bible. The videos, according to the company, have generated more than 500 million views to date. Most of the content is watchable on m4e’s new Made 4 Kids TV YouTube channel. M4e’s enhanced commitment to AVOD growth follows the company’s takeover by Belgian production company Studio 100 earlier this year.  
Smighties streamed across YouTube and YouTube Kids

Smighties streamed across YouTube and YouTube Kids

Animation
Herotainment and Toonz Media Group have brought to light the full might of their original animated series Smighties worldwide via the streaming video service YouTube and its kid-friendly arm YouTube Kids. Smighties is a half an hour plus minutes comedy adventure series that focuses on relatable and inspiring heroes who encourage positive values. Three more episodes will be added to the Smighties library via the Smarties Youtube channel and will be made available in a variety of languages that include English, French, Spanish, and more as they are translated. “We are thrilled to premiere the Smighties series on YouTube and YouTube Kids, the largest global platform where kids discover and enjoy content today,” said Herotainment co-CEO Caryn Teman. Smighties is about the small and mighty
Star Wars Forces of Destiny to debut on Disney’s official Youtube channel on July 3rd

Star Wars Forces of Destiny to debut on Disney’s official Youtube channel on July 3rd

Animation
Recently Disney posted a new promo video of their upcoming original series Star Wars: Forces of Destiny. It is an original series of animated shorts that delve into the hidden origins of popular female Star Wars characters such as Rey, Jyn Erso, Princess Leia, Sabine Wren, Padme Amidala, Ahsoka Tano, and more. The promo video shows some key scenes from different episodes of the series, and showcases the slightly minimalist, sleek 2D animated animation style used: If the promo video got you all fired up and ready to binge watch all of the shorts, you won’t have to wait too long as Star Wars Forces of Destiny debuts on Disney’s official Youtube channel on July 3rd.  
Xilam appoints Nicolas Halftermeyer as senior vice president of marketing and digital

Xilam appoints Nicolas Halftermeyer as senior vice president of marketing and digital

Animation
Award-winning French animation company Xilam has appointed Nicolas Halftermeyer as senior vice president of marketing and digital. In his new position, Nicolas will develop and implement marketing and digital strategies that benefit Xilam’s series’ brand recognition and online revenue growth. Marc du Pontavice, founder and President of Xilam has said, “We’re delighted to welcome Nicolas on board. His expertise in digital marketing will help Xilam expand the brand awareness of its characters, initiate new growth opportunities, and overall mark an important next step for the company”. He will report directly to Morgann Favennec, Executive Vice President of Development and Global Sales. Nicolas has 20 years of experience in digital and innovative marketing, and in 2015, Marketing Magazi
For a first, Hasbro organises convention for its fans in September

For a first, Hasbro organises convention for its fans in September

Events
As part of the brand immersion for fans continuing to grow at major entertainment conclaves like Comic-Con and Disney’s D23 Expo, Hasbro, for the first time ever has organised a convention from September 8 to 10 called HASCON FANmily at the Rhode Island Convention Center and Dunkin’ Donuts Center. The three-day celebration of Hasbro’s most iconic properties include My Little Pony, Transformers, G.I. Joe and NERF that will feature in a number of panels, interactive experiences, exclusive products and talent meet-and-greets. Among the people who would take part in the event are Marvel Comics legend Stan Lee, original Transformers voice actors Peter Cullen (Optimus Prime) and Frank Welker (Megatron), sports YouTube group Dude Perfect, Transformers and G.I. Joe producer Lorenzo Di Bonavent
Hanazuki: Full of Treasures coming back on May 19 with new look

Hanazuki: Full of Treasures coming back on May 19 with new look

Animation
Hasbro Studios’ direct-to-digital animated series Hanazuki: Full of Treasures, that proved to be a hit, can again be seen on May 19 with a fresh new batch of episodes that will arrive once a week, leading up to a season finale on July 14. Another good news is that the series has been confirmed for a second season, with the next season expected to arrive next year. The show focuses on the eponymous guardian as she protects the moons of a distant galaxy from the mysterious Big Bad. Along the way, Hanazuki understands how to unlock the power of her emotions and use magical treasures to help the little Hemka creatures that live on her moon, as well as build a team of guardians that will help her save the galaxy. Those who enjoy playing games and toys will also be glad to know that there’
Fourth season of POCOYO garners 47 million views worldwide

Fourth season of POCOYO garners 47 million views worldwide

Channels
On the occasion of the ensuing Easter holiday, Spanish production company Zinkia and creator of POCOYO have crafted a playlist on YouTube featuring various partners such as Aardman Animation (Shaun the Sheep, Wallace and Gromit), Rovio (Angry Birds), Zeptolab (Cut The Rope) and {Lottie Dottie). POCOYO’s YouTube channel has premiered a special production called ‘POCOYO: Easter Egg Hunt Patrol’, a long-form video that includes a completely new episode made for the occasion, in which kids will experience the joy of egg-hunting with POCOYO and the rest of the gang while they learn about this festivity. This Easter special has registered more than 3.3 million views in barely three days and has gone viral in countries such as Mexico or Peru. This episode is available in three languages - Eng
SpacePOP continues its growth momentum with 15 million channel views

SpacePOP continues its growth momentum with 15 million channel views

Animation
Ever since launching on YouTube in summer last year, SpacePOP, continues its growth momentum with nearly 15 million channel views and 45,000 subscribers. Its expansion plans for this year comesG with new content licence agreements for distribution with that producer Genius Brands International WeKids Asia of the music-driven animated series in China. Besides, Genius Brands has greenlit the development of season two of SpacePOP for global distribution. The film Is due to release in the fall of this year. Explaining the same, Genius Brands, president (worldwide content sales, global consumer products and marketing), Stone Newman says,“SpacePOP demonstrates that music, fashion, fun and adventure are universally appealing to girls, bonding them to a shared experience regardless of where t
Cosmos Maya establishes digital presence with YouTube platform

Cosmos Maya establishes digital presence with YouTube platform

Animation
Taking the success of its multiple animation TV series further, Singapore and Mumbai based Cosmos Maya, Asia’s leading animation studio and the largest producer of original Indian animation content has established its digital presence with its YouTube platform WowKidz that has been the destination for high quality Indian animation shows. Within 18 months of its launch, the platform boasts of almost 900 million views in total adding over 3.5 million views on a daily basis and is inching closer to the coveted ‘1 million subscriber’ mark in the next couple of months. "From USA & UK to Australia, Middle East and Asia, WowKidz has been the platform of choice when it comes to Indian animation content", said Anish JS Mehta, CEO - Cosmos-Maya. "Our endeavour is to bring in the best of kids'
Mattel appoints ProjectFirst and Little Dot Studios to bolster digital presence of its top brands in Russia and France

Mattel appoints ProjectFirst and Little Dot Studios to bolster digital presence of its top brands in Russia and France

Animation
As part of it ongoing localised content strategy, Mattel Creations has appointed multi-channel network ProjectFirst and London-based YouTube channel manager Little Dot Studios to bolster the digital presence of its top brands in Russia and France, respectively. The appointments follow recent YouTube growth for Mattel which just made a bow with an entire series exclusively on YouTube Kids for the first time called Monster High: The Adventures of The Ghoul Squad. ProjectFirst that creates, distributes and promotes preschool-focused content in multiple languages will manage Mattel properties including Barbie, Hot Wheels and Monster High on AVOD content-distribution platforms. Besides handling existing regional YouTube channels for Mattel content, the MCN will develop a brand-new Russian c