Tag: youtube

YouTube Kids announces raft of updates after being named as most loved brand by small kids

YouTube Kids announces raft of updates after being named as most loved brand by small kids

Channels
YouTube Kids has announced a number of updates designed to better customize the experiences of its young users. The YouTube Kids update comes shortly after YouTube was named as the most-loved brand among kids ages 6 to 12 in the US by the annual Brand Love study from youth and family research firm Smarty Pants. This marks the second year in a row that the Google-owned video platform took the top spot. The updates include kid profiles that allow children to customize their app use across all devices. Based on the date of birth entered on each user’s profile, YouTube Kids will change the way the app looks. Younger kids will also see less text compared to their older siblings who woul see more content on their home pages when they log into their profile. Kids can also set a secret passco
Pocket.watch in long term partnership with TouTube and Ryan’s Toy Review

Pocket.watch in long term partnership with TouTube and Ryan’s Toy Review

Education
Kids content startup Pocket.watch has entered into a long-term partnership with YouTube channel and Ryan’s Toys Review. This understanding will see Pocket.watch create a multi-platform franchise development plan for the YouTube channel that boasts of nearly 10 million subscribers that will cover publishing, licensing, original programming and merchandising. The partnership will also provide Pocket.watch with Ryan's Toys Review’s library of videos for packaging and distribution outside of YouTube. Those clips will be used for commercial opportunities, including branded integrations, sponsorships and licensing. As part of an understanding, Pocket.watch will offer the channel a significant equity stake as it did with its inaugural YouTube partner HobbyKidsTV. Pocket.watch is run by
DHX Media teams up with YouTube to release magazine-style series

DHX Media teams up with YouTube to release magazine-style series

Channels
DHX Media has teamed up with YouTube to release We Are Savvy, a magazine-style series featuring engaging segments about music, fashion, dance and DIY on YouTube Red. Each half-hour episode is introduced by Annie LeBlanc of the Bratayley YouTube channel along with segment hosts Spencer, Tehya and Sarah who’ll explore a broad range of topics ranging from handy DIYs and life hacks, to inspiring peer profiles and celebrity interviews including, singer Alessia Cara, Nashville stars Lennon and Maisy, and Supermodel Coco Rocha, and more!  We Are Savvy is set to premiere on YouTube Red this fall. It is produced by B-Minor Productions, a division of Banger Films and is distributed globally by DHX Media. Comments Josh Scherba, EVP Distribution and Content at DHX Media, “We Are Savvy has a fre
M4e plans to upload entire catalogue of programmes on YouTube

M4e plans to upload entire catalogue of programmes on YouTube

Animation
In an effort to capitalise on ad-based video on demand (AVOD) dollars within YouTube’s streaming services, German brand management and media company m4e is in plans to upload its complete catalogue of kids and family programmes on YouTube. The company has already digitised more than 5,000 videos on YouTube representing more than 2,300 episodes from kids- and family-based series including Mia and Me (pictured), Wissper, Beatrix Girls and The Beginner’s Bible. The videos, according to the company, have generated more than 500 million views to date. Most of the content is watchable on m4e’s new Made 4 Kids TV YouTube channel. M4e’s enhanced commitment to AVOD growth follows the company’s takeover by Belgian production company Studio 100 earlier this year.  
Smighties streamed across YouTube and YouTube Kids

Smighties streamed across YouTube and YouTube Kids

Animation
Herotainment and Toonz Media Group have brought to light the full might of their original animated series Smighties worldwide via the streaming video service YouTube and its kid-friendly arm YouTube Kids. Smighties is a half an hour plus minutes comedy adventure series that focuses on relatable and inspiring heroes who encourage positive values. Three more episodes will be added to the Smighties library via the Smarties Youtube channel and will be made available in a variety of languages that include English, French, Spanish, and more as they are translated. “We are thrilled to premiere the Smighties series on YouTube and YouTube Kids, the largest global platform where kids discover and enjoy content today,” said Herotainment co-CEO Caryn Teman. Smighties is about the small and mighty
Star Wars Forces of Destiny to debut on Disney’s official Youtube channel on July 3rd

Star Wars Forces of Destiny to debut on Disney’s official Youtube channel on July 3rd

Animation
Recently Disney posted a new promo video of their upcoming original series Star Wars: Forces of Destiny. It is an original series of animated shorts that delve into the hidden origins of popular female Star Wars characters such as Rey, Jyn Erso, Princess Leia, Sabine Wren, Padme Amidala, Ahsoka Tano, and more. The promo video shows some key scenes from different episodes of the series, and showcases the slightly minimalist, sleek 2D animated animation style used: If the promo video got you all fired up and ready to binge watch all of the shorts, you won’t have to wait too long as Star Wars Forces of Destiny debuts on Disney’s official Youtube channel on July 3rd.  
Xilam appoints Nicolas Halftermeyer as senior vice president of marketing and digital

Xilam appoints Nicolas Halftermeyer as senior vice president of marketing and digital

Animation
Award-winning French animation company Xilam has appointed Nicolas Halftermeyer as senior vice president of marketing and digital. In his new position, Nicolas will develop and implement marketing and digital strategies that benefit Xilam’s series’ brand recognition and online revenue growth. Marc du Pontavice, founder and President of Xilam has said, “We’re delighted to welcome Nicolas on board. His expertise in digital marketing will help Xilam expand the brand awareness of its characters, initiate new growth opportunities, and overall mark an important next step for the company”. He will report directly to Morgann Favennec, Executive Vice President of Development and Global Sales. Nicolas has 20 years of experience in digital and innovative marketing, and in 2015, Marketing Magazi
For a first, Hasbro organises convention for its fans in September

For a first, Hasbro organises convention for its fans in September

Events
As part of the brand immersion for fans continuing to grow at major entertainment conclaves like Comic-Con and Disney’s D23 Expo, Hasbro, for the first time ever has organised a convention from September 8 to 10 called HASCON FANmily at the Rhode Island Convention Center and Dunkin’ Donuts Center. The three-day celebration of Hasbro’s most iconic properties include My Little Pony, Transformers, G.I. Joe and NERF that will feature in a number of panels, interactive experiences, exclusive products and talent meet-and-greets. Among the people who would take part in the event are Marvel Comics legend Stan Lee, original Transformers voice actors Peter Cullen (Optimus Prime) and Frank Welker (Megatron), sports YouTube group Dude Perfect, Transformers and G.I. Joe producer Lorenzo Di Bonavent
Hanazuki: Full of Treasures coming back on May 19 with new look

Hanazuki: Full of Treasures coming back on May 19 with new look

Animation
Hasbro Studios’ direct-to-digital animated series Hanazuki: Full of Treasures, that proved to be a hit, can again be seen on May 19 with a fresh new batch of episodes that will arrive once a week, leading up to a season finale on July 14. Another good news is that the series has been confirmed for a second season, with the next season expected to arrive next year. The show focuses on the eponymous guardian as she protects the moons of a distant galaxy from the mysterious Big Bad. Along the way, Hanazuki understands how to unlock the power of her emotions and use magical treasures to help the little Hemka creatures that live on her moon, as well as build a team of guardians that will help her save the galaxy. Those who enjoy playing games and toys will also be glad to know that there’
Fourth season of POCOYO garners 47 million views worldwide

Fourth season of POCOYO garners 47 million views worldwide

Channels
On the occasion of the ensuing Easter holiday, Spanish production company Zinkia and creator of POCOYO have crafted a playlist on YouTube featuring various partners such as Aardman Animation (Shaun the Sheep, Wallace and Gromit), Rovio (Angry Birds), Zeptolab (Cut The Rope) and {Lottie Dottie). POCOYO’s YouTube channel has premiered a special production called ‘POCOYO: Easter Egg Hunt Patrol’, a long-form video that includes a completely new episode made for the occasion, in which kids will experience the joy of egg-hunting with POCOYO and the rest of the gang while they learn about this festivity. This Easter special has registered more than 3.3 million views in barely three days and has gone viral in countries such as Mexico or Peru. This episode is available in three languages - Eng