Education and entertainment are at the core of an innovative new partnership between Technicolor and Nekton Oxford Deep Ocean Exploration Institute for the animated underwater adventure series, The Deep, based on Tom Taylor’s graphic novel series of the same name.
The announcement was made by Pam Kunick-Cohen, Head of Brand Management, Licensing and Merchandising, Technicolor, and Oliver Steeds, CEO, Nekton.
Focusing on the myriad benefits of ocean exploration and discovery, Nekton, pioneers in deep ocean exploration, becomes an official educational partner and consultant for The Deep, which coincidentally features the Nekton Family – a brilliant team of underwater explorers.
Through the strategic partnership, Technicolor and Nekton will produce co-branded STEM materials and videos featuring characters from The Deep and real-life content from Nekton’s missions that can be shared across platforms and with schools globally, along with aquarium partners; and develop a major consumer promotion that coincides with Nekton’s phase-two Mission.
“The adventures of The Deep’s Nekton family taps into the explorer in all of us, and our partnership with Nekton, conducting real-life oceanic exploration, will provide a multitude of opportunities to inspire young people and increase their interest in the ocean, the health of which is under serious threat,” commented Kunick Cohen.
Global audiences were captivated with the organization’s first Mission, the XL Catlin Deep Ocean Survey, with manned submersibles in the North West Atlantic Ocean that started in 2016. The Mission has already reached a global audience of over 800 million via featured live broadcasts and daily video, print and photographic content from the submersibles. Over 100 new species were discovered in Mission I, and 500 new species are expected to be discovered in Mission II.
Nekton works in collaboration with the University of Oxford and is funded by a combination of income from foundations, corporate and science/education institutions, along with individual donors to accelerate scientific discovery and ocean governance, and combines scientific research ocean policy, public engagement, and education.
“By partnering with Technicolor and The Deep, which has engaged children around the world with the adventures and discoveries of this family of explorers, we can combine entertainment content with our own mission to increase young people’s knowledge and interest in the ocean,” added Oliver Steeds.
The Deep follows the adventures of the Nekton family, a brilliant team of underwater explorers. With state-of-the-art technology and an unquenchable thirst for discovery, the Nektons explore the mysterious depths of the ocean, where most of our world lies unexplored and unexplained.