Thursday, September 20

#TFNY: MGA Entertainment Scores Big At 2014 American International Toy Fair

Little Tikes® and Lalaloopsy® Stand Out Across Major Sales Category

logoMGA Entertainment announced today that the company’s leading brands were top ranking in 2013 according to The NPD Group, a global market research company and industry authority for market size and trends. Based on 2013 point-of-sale data, products from the Little Tikes and Lalaloopsy families dominated some of the biggest toy categories in the U.S. industry last year.

“While we always appreciate accolades from the toy industry, we truly measure our success based on how many children across the world are entertained by our products each year,” said Isaac Larian, CEO of MGA Entertainment. “Knowing millions of families chose to have fun with our Lalaloopsy and Little Tikes brands last year further motivates us to continue to innovate and create toys that inspire creativity and imagination in kids of all ages.”

LL-HeroPromo-SugaryDVDLalaloopsy scored big with three major wins including:

  • #1 item in Playset Themes Figurines & Accessories for 2013 for the Lalaloopsy® Mini Doll Assortment
  • #1 item in Display Dolls & Accessories for 2013 for the Lalaloopsy® Collector Ivory Ice Crystals
  • #1 item in Other Dolls & Accessories for 2013 for the Lalaloopsy® Soft Doll Assortment

Little Tikes® stood out as the #1 item in Playground Equipment for 2013 for the Jump N Slide Dry Bouncer, a major win for the brand in a very competitive category.

MGA Entertainment is currently exhibiting at the International American Toy Fair, showing some of its newest innovations for Spring and Fall 2014 that are destined to top the charts by the end of the year