India’s International animation and entertainment company Toonz Media Group and Hollywood-based mobile entertainment network ReachMe.TV have launched Toonz TV, a next gen channel for the young and young at heart.
“We all know that the entertainment landscape is changing, and kids’ programming is a big part of that evolution,” said ReachMe.TV Co-founder and CEO Lynnwood Bibbens. “Toonz’s immense experience from software development to feature film animation and interactive gaming is a perfect match for our platform and our 100 million plus viewers on the go!”
The venture will leverage ReachMe.TV’s production and entertainment platform and Toonz’s creative team to create new titles and tap into Toonz’s popular international animation catalogue and a growing collection of interactive and games content, including AR/VR.
At the time of launch, Toonz TV will have a reach of over 100 million US viewers via ReachMeTV’s networks in airports and hotels. The partners are planning foreign market expansion in Q3 of 2017.
Toonz TV will kick off with a line-up of free content featuring a Toonz Channel and bingeable series selection on ReachMe.TV’s mobile web platform that would feature segments on its airport network and as part of the hotel network available in over 750,000 rooms across the US.
These will be augmented with a growing set of features, including games, free in-room movie packages, downloads and mobile features for families on the go.