Hasbro’s Transformers brand will be the headline sponsors for dance troupe Diversity’s upcoming Limitless tour.
The tour will see the group plays 13 arena dates across the UK from the November 12th to December 13th 2014, and the show will include a Transformers dance routine.
“The members of Diversity have been fans of Transformers for years, in our Britain’s Got Talent audition we essentially recreated a giant Transformer with members of our group,” said Diversity’s Perri Kiely.
Diversity’s Jordan, Perri and Ashley have already worked with Hasbro on a Disney XD campaign for the new Transformers: Age of Extinction range.
Diverisity creator Ashley Banjo added: “I have always been inspired by Transformers movements so being involved in some Transformers TV spots was seriously cool. The new toy range, lets kids convert toys in so many new ways that it was great to bring that to life. I mean it’s not every day you get to be an Autobot leader.”
Louisa Nigro, senior brand manager at Hasbro, said: “This is the perfect partnership for us, Diversity are incredibly talented and Transformers is such an iconic brand that I can’t wait to see how it will inspire future creative.”