Indians be proud that their country-made animation movie Lamput is being aired around the world by Turner in its channels like Cartoon Network, Boomerang and POGO.
Lamput is a simple story of a gooey orange creature that can morph into an infinite variety of objects trying to evade a couple of scientists.
Produced by Mumbai’s Vaibhav Studios, this is a little over forty five minutes show. Lamput is a fresh look for Indian animation and sets itself apart with sharp animation timing and attractive design.
The series has also earned distinction as being among the first Indian properties sold from a pitch bible that has gone on to air globally.
The series recently won the award for best case study at the FICCI Frames’ Best Animated Film, India’s key annual animation award.
Cartoon Brew spoke to Lamput creator and Vaibhav Studios founder Vaibhav Kumaresh to learn more about how this unique series came to be.
People at Vaibhav Studious produce and direct a lot of commercials and promos for TV channels. As a result, the studio’s prime clients are advertising agencies like Ogilvy & Mather, Lowe Lintas, Grey Worldwide and TV networks like Disney, Turner, Star TV, and Viacom.
Notably, the studio is known to have created one of the most popular characters Simpoo, an animated math teacher who appeared on Channel V.
Created in 1999 the Simpoo shorts were a big hit on TV and subsequently on the internet.