Licensing Expo, the world’s largest and most influential licensing industry event, is pleased to announce the addition of Nitro Circus to the show lineup for 2015. In addition to exhibiting at the Expo, the action-sports entertainment company will showcase jaw dropping stunts on a mini mega ramp. Attendees can expect to see live stunts only steps away from the not-to-be-missed excitement featuring top action-sports athletes on BMX bikes, skateboards, scooters, inline skates and some crazy Nitro contraptions.
Held on June 9-11 at the Mandalay Bay Convention Center, Las Vegas, NV, Licensing Expo is the global meeting place for the licensing industry, showcasing more than 5,000 brands available for license. This activation will take place in the new Sports area of the show. Complimentary registration for the Expo is available at: www.licensingexpo.com/registerhere
Jessica Blue, Vice President, Licensing Expo: “Licensing Expo is delighted to welcome Nitro Circus and their world-class athletes to the 2015 event. Nitro Circus will showcase their brand through spectacular, high octane action-sports performances in the new Sports area of the show and we can’t wait to see it! This will be the first time at Licensing Expo that live stunts will be featured onsite for attendees, guests and media.”
Nitro Circus encompasses a global live tour, sold out shows around the world, international prime time television media in over sixty countries, 6 million Facebook fans and over 100 million views per month of digital offerings. The licensing strategy for Nitro Circus will cross all platforms from apparel, toys, sporting goods, video games and beyond.
Michael Porra, Chief Executive Officer & Creative Director, Nitro Circus: “We are excited to be at Licensing Expo for the first time and finally revealing the enormous opportunity which Nitro Circus represents for the licensing world.”
For 35 years Licensing Expo, sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), has connected the worlds’ most influential entertainment, character, fashion, art and corporate brand owners and agents with consumer goods manufacturers, licensees and retailers. Attendees come to spot trends, build strategic partnerships and secure promotional tie-ins. Millions of products across the world started life as a conversation at Licensing Expo, and this is where brand owners, licensees and retailers find the right partners to expand their businesses and create relationships.