January 28th marked the official opening of the celebrations for the 15th anniversary of Winx Club, one of the world’s best-loved and magical brands for girls.
The fairy property, born out of the creativity and talent of Founder and CEO Iginio Straffi, first debuted on the Italian TV screens on January 28, 2004 on Rai 2, and has since then evolved and reinvented itself over the years, responding to the changing trends of market and often anticipating new styles, to become one of the most followed TV shows that captivates millions of fans from the five continents.
Winx Club’s 15th anniversary offers Rainbow a fantastic opportunity to celebrate the extraordinary success of the brand with fans, engaging in a special series of dedicated initiatives throughout 2019.
For the occasion, TV leading networks all over the world are launching special initiatives for fans, starting from Italian broadcaster Rai Ragazzi, ready to unveil exclusive anticipation of Winx Club 8, the next chapter of the saga that will hit screens in spring 2019.
The highly anticipated new series is a mind-blowing adventure starring the fairies in a thrilling new transformation, also with the return of their most popular ones such as Enchantix, Syrenix, and Butterflix.
Long-time prestigious partner Nickelodeon International will join Rainbow’s celebrations as well, with a season 7 marathon airing throughout January 28 on its ex-US channels and platforms across 170-plus countries and territories.
After premiering at Lucca Comics and Games 2018, the special exhibition “15 Years of Magix” opened on January 26 at the special venue of Milan’s WOW Spazio Fumetto, museum of comics, and will run until May 12 to tour Europe for the rest of the year.
Starting from Straffi’s first sketches, and all the way up to 3D animation, stories, curiosities, unpublished material, news and interactive activities, the exhibit guides fans and enthusiasts through the Magic Dimension of the fairy team made up of Bloom, Stella, Flora, Aisha, Musa and Tecna, the super heroines that have established Rainbow as Italy’s animation pride growing up together with millions of girls worldwide, spreading magic and positive values such as friendship, altruism and commitment and reaching the distribution in over 100 countries through 8 TV series, 2 series in co-production with Netflix, 3 feature films and uncountable live shows and International musicals.
Rainbow Group was founded in 1995 by Iginio Straffi, President and Chief Executive Officer, and gained a worldwide reputation thanks to the extraordinary success of the Winx Club fairies brand.
The group operates in the entertainment industry, ranking among the main international companies for the development of content – both animated and live action – for TV and cinema productions, as well as for the creation, development and licensing of content and the production of animated content for third parties, integrated by the group with the acquisition of Canadian studios Bardel Entertainment in 2015.