X-Media places its CGI animated pre-school series Cloudbabies on pay TV channel and premium VOD platform in the Russian region


Hoho Rights, the commercial wing of kids production company c has announced that leading Russian digital content distributor X-Media has placed its CGI animated pre-school series Cloudbabies (52×10’) on pay TV channel Mama TV and premium VOD platform ivi.ru in Russia and its neighbouring territories.


Aimed primarily at mothers with kids, Mama TV is a trusted channel that is included in the extended social package of the leading telecommunication company in Russia. It is also available in the CIS and Baltics.

Ivi.ru is the leading Russian VOD service attracting more than 30 million unique users and approximately more than 200 million views per month is available in Russia, Ukraine, Belarus, Kazakhstan, Azerbaijan, Armenia, Kyrgyzstan, Moldova, Tajikistan, Turkmenistan, Uzbekistan and Georgia.

The latest of these deals follow on from X-Media’s earlier exclusive launch of Cloudbabies in the Russian language on YouTube. The success of the online launch led to Hoho strengthening its collaboration with X-Media Digital by extending its distribution rights to TV channels and other digital platforms.

Helen Howells, joint Managing Director, Hoho Rights, said, “It’s lovely to see that Cloudbabies is already proving popular with pre-schoolers in Russia.   We hope that the placement of the series on these additional channels will significantly increase its reach.”

Julia Egorova, Licensing manager, X-Media Digital added, “We are delighted to be working with Hoho Rights and look forward to establishing a long-term partnership and growing Cloudbabies presence in the Russian market”.