Award-winning French animation company Xilam has appointed Nicolas Halftermeyer as senior vice president of marketing and digital.
In his new position, Nicolas will develop and implement marketing and digital strategies that benefit Xilam’s series’ brand recognition and online revenue growth.
Marc du Pontavice, founder and President of Xilam has said, “We’re delighted to welcome Nicolas on board. His expertise in digital marketing will help Xilam expand the brand awareness of its characters, initiate new growth opportunities, and overall mark an important next step for the company”.
He will report directly to Morgann Favennec, Executive Vice President of Development and Global Sales.
Nicolas has 20 years of experience in digital and innovative marketing, and in 2015, Marketing Magazine listed him as one of France’s “top 10 CMOs of the year.”
Before joining Xilam, Nicolas was chief marketing Officer at Parrot, a global leader in drones and electronic consumer products.
He also has a proven track record in online videos, both organic and viral, producing more 200 videos for Parrot on YouTube and working with such major YouTube heavyweights as Pewdiepie and Cyprien.
Nicolas is also an expert in VOD (video-on-demand) start-ups having worked as Marketing Manager of Netgem, a smart TV set-top-box manufacturer, and Glowria, a pioneer in subscription video services, merged with Video Futur prior to Parrot.