YouTube announced the launch of YouTube Kids in India, an app designed keeping children and parents in mind. The free app makes exploring videos easier for kids, and is available on Google Play and Apple App store in India starting today, the company said.
YouTube Kids app has ‘larger images’ and ‘bold icons’ which makes it easier for ‘little thumbs’ to navigate through the content; along with voice search functionality. Kids can now browse channels and playlists in four categories- Music, Shows, Learning and Explore.
“YouTube Kids comes to India at a great time for millions of Indian families, as it provides children access to content that will enrich their lives and create new opportunities for learning,” Malik Ducard, YouTube’s Global Head of Family and Learning, said in a statement.
“India already has a very diverse and rapidly-growing creator base for kids and learning, with content in this category growing 100 per cent year over year,” Ducard added.
These include new learning shows from “ChuChuTV” and “Kids TV”, a new season of “Cat and Keet”, a popular chase comedy show by Toonz Animation, the “Gummy Bear” song in Hindi and a new season of “Appu – The Yogic Elephant”.
The service also offers parental control option. Parents can broaden or restrict their kids search — turn “on” to access millions of family-friendly videos or turn “off” to restrict their experience.
Parents can also limit their kids’ screen time by setting a built-in timer. They can also put in password, restrict certain content and access settings in the app.
The YouTube Kids content can also be watched on big screen using Chromecast, Apple TV, game consoles or a smart TV.