Zeel to launch premium HD English channel &Privé

& Prive

Zee Entertainment Enterprises Limited (ZEEL) is set to launch a premium high definition English movie channel named &Privé.

It is understood that the channel, that plans to target affluent metro viewers in the age group of 20 to 50, will air exclusive television premieres of award-winning titles.

Movies Now leads the English movies’ category with 2,922 viewing homes followed by MNX, Sony Pix, Star Movies and HBO as per Broadcast Audience Research Council India ratings.

The size of the English movie genre is estimated to be around Rs 700 crore and Star is the leader in the market and that’s because of the legacy it carries.