Japanese game developer Arc System Works known for anime-inspired fighting game franchises like Guilty Gear, Blazblue and roughly around a dozen more niche anime-inspired games, has recently seen a surge in its popularity due to Dragon Ball FighterZ which uses their Guilty Gear XrD engine in order to deliver a fighting game that looks very close to an authentic anime.
This surge in success has emboldened Arc System Works to open a North American branch in Torrance, California. The goal is purported to be the bolstering of communication lines between the developer and its North American fans.
“While we have been able to bring our games to North America with help from local business partners in the past, with our new branch ‘Arc System Works America, Inc.’” says Arc System Works President and CEO Minoru Kidooka. “We will better be able to open the channels of communication between fan and developer, ensuring your voices are heard and most importantly applied,” he added.
This news might not be as well-received as people would hope as many purists believe that part of the charm in Arc System Works’ games is rooted in their Japanese roots and that creating a separate American branch will lead to the loss of said Japanese charm.
It is not entirely unprecedented, as one only needs to look at Sega for examples on how a company’s Japanese and North American/European arms might not always see eye to eye.