Shortly (less than a month) after adding children’s content to its distribution slate, Toronto-based Blue Ant Media has announced the launch of an animation production arm.
The unit named Look Mom! Productions will focus on creating animated content for kids, teens and adults.
Based in Toronto, the new arm is to be headed up by creative director Joshua Bowen who joined Blue Ant in 2013 when the media company launched its animated shorts pitch program Bite on Mondo.
Look Mom! is currently developing two animated projects both aimed at six- to 11-year-old audiences.
The first one titled Toy Hunters (pictured) tells the story of two brothers who move houses after their parents inherit a mansion while the second named Cloudface is about a boy who wants to be more grown up, but can’t leave his fun-loving ways behind him.
Interestngly, Look Mom! is going to next week’s MIPCOM market with the goal of finding co-production opportunities for both projects.
Last month, Blue Ant announced it had expanded its distribution slate to include children’s series such as Teddies (45 x 30 minutes) and ZooMoo’s Wild Friends(180 x 30 minutes). At that time, Blue Ant acquired 200 hours of content aimed at preschoolers and kids.