Cartoon Network EMEA has shared details of its latest developments of Adventure Time including new and expanding product lines that will continue to fuel the brand’s growth across the region.
Fashion is the heart of Adventure Time’s merchandise offering and the category where the brand first began to enjoy consumer products traction.
Building upon this success, to target the Adventure Time’s fashion-conscious teen and young adult audience, Cartoon Network has inked a deal with popular streetwear brand Hype for a 15-piece menswear collection.
Launching across Europe in Spring/Summer 2018, the Adventure Time x Just Hype range is set to include t-shirts, sweatshirts, backpacks, sliders and caps, and will be supported by creative retail activations.
Further boosting the apparel category, French brand Undiz that utilises humour, bold colours and eye-catching prints is also producing a range of women’s nightwear that launches this Autumn/Winter 2017. Meanwhile for young fans in Italy, Cartoon Network has signed Sicem for a range of kidswear that is scheduled to debut in Spring/Summer 2018.
“Adventure Time continues to grow across multiple demos and geographies” explained Johanne Broadfield, VP, Cartoon Network Enterprises EMEA. “These latest fashion collaborations for men, women and kids alike are a testament to Adventure Time’s broad commercial appeal and ability to connect with fans of all ages – fans who want to show their allegiance by wearing it,” he added.
The broader EMEA licensing programme for Adventure Time also continues to expand and attract new partners. Earlier this year saw the launch of Cartoon Network’s high-profile partnership with one of the world’s most popular gaming brands, Minecraft. The first Minecraft Adventure Time add-on mash-up pack launched in May, followed by the pocket edition in late June and quickly became the number one mash-up pack on mobile.
Additionally, Titan Publishing continues to celebrate great success with its ever-expanding line up of Adventure Time titles in the UK including comic collections and graphic novels. The most recent title in the range, ‘Adventure Time Volume 13’, will hit shelves in November.
Meanwhile over in the live events category, and for its younger fans, Adventure Time will soon be brought to life in the Cartoon Network Live: Heroes Unite stage show that is gearing up to make its worldwide premiere at the end of the year.
To keep fans continually engaged, Adventure Time boasts a fantastic pipeline of award-winning multi-platform content spanning new episodes, mini-series, apps, web games and bespoke YouTube videos. In Q2 2017, Adventure Time had an impressive global reach of 77.4M individuals.