Cartoon Network’s site teams up with Watermelon

Cartoon Network

Cartoon Network EMEA has shared details of its first ever dedicated online UK product store that offers fans the opportunity to create personalised products featuring the licensor’s diverse and colourful line-up of properties.

To develop the site entitled Cartoon Network By Me, the network has teamed up with design agency, Watermelon. Customers can now choose from a wide selection of branded cross-category products including apparel, gifts, stationery, homewares and tech accessories that can be customised with a name or slogan.


The site features product collections across Cartoon Network’s popular line of up of new and classic properties including Ben 10, The Powerpuff Girls, Adventure Time, The Amazing World of Gumball, Steven Universe and Dexter’s Laboratory.

Graham Saltmarsh, Director of Licensing UK and Nordics at Cartoon Network Enterprises EMEA said, “Since consumers are increasingly looking for personalised experiences, we’re thrilled to be offering our fans the chance to create unique Cartoon Network branded products and gifts, that are meant just for them. What’s more, the flexibility of the print-on-demand model means we can provide a diverse range of products and design options from across our portfolio, while also being able to quickly react to key market trends.”

Rebecca Philipson, CEO of Watermelon said, “Cartoon Network by Me is such an exciting project to have been involved with ‘I’m a huge Adventure Time’ fan and seeing all of these fantastic personalised products live and available is just great. The response we’ve had so far has been overwhelmingly positive and I’m sure that more people will soon discover and love the site.”

Cartoon Network By Me has now launched in the UK with worldwide shipping options availabile.