Tuesday, February 19

Dentsu teams up with DreamWorks Animation Television


If you a toy freak and are interested in toys that are currently dominating certain niches of the market, there is a chance that you are familiar with Medicom Toy’s collectible pop-art figure line called Be@rbrick, which consists of bear-headed block figures that come in a variety of colors and design patterns.


And if you aren’t familiar with the product, chances are you will soon be because Japanese advertising giant Dentsu has teamed up with DreamWorks Animation Television to develop a new cartoon series based on the toyline.

With the involvement of Dentsu, there can be no question about the quality of the series as they are behind notable toy-inspired animated franchises like Yo-Kai Watch and DreamWorks Animation Television is no small pie either having recently produced animated films like Guillermo del Toro’s Trollhunters, All Hail King Julien, and even Voltron: Legenday Defender.