Digital Domain’s Micro Giants will be part of the New Frontier exhibition of the 2018 Sundance Film Festival

Digital Domain

Digital Domain, one of the largest and most innovative providers of visual effects and virtual reality (VR) experiences, has said that its original VR creation Micro Giants will be featured at the New Frontier exhibition of the 2018 Sundance Film Festival.

Digital Domain creates transportive experiences that entertain, inform and inspire. The company is a pioneer in many fields, including visual effects, livestreaming landmark events in 360° virtual reality, building situational awareness applications, creating “virtual humans” for use in films and live events, and developing interactive content.

This would be in recognition of the exceptional creativity made possible by advanced VR technology. Micro Giants beat numerous independent AI, VR or MR entries to become the only original creation from China to be featured at the New Frontier exhibition.

This is also the first original creation from Digital Domain’s Greater China team to receive an international honour.

Digital Domain continues to be honored by the Sundance Film Institute as the studio was earlier featured by New Frontier in 2015 for the production of Evolution of Verse that was directed by Chris Milk.

Micro Giants tells an immersive narrative about animals and plants in a micro-ecosystem through vivid details and an exquisite design.

For a film that is entirely created by a diverse Greater China team within the global studio to be solely featured at the New Frontier exhibition of the Sundance Film Festival indicates that VR accomplishments from around the world are winning international recognition.

Daniel Seah, Executive Director and Chief Executive Officer of Digital Domain, said, “We thank the organizers of the film festival for giving us this opportunity. To be recognized shows off Digital Domain’s VR strength and creativity, but also helps to showcase the accomplishments of the Chinese VR community. I’m thrilled to see that Digital Domain can showcase more regional talent on the international stage with an original VR creation like ‘Micro Giants’.”

Digital Domain boasts a world-class VR creation team. Yifu Zhou, who is the Director of “Micro Giants” and currently Creative Director at Digital Domain Greater China, joined Digital Domain in 2013, responsible for the development and production of the company’s original contents.

He and his team began to venture into the VR field in 2016. They were involved in projects like the production of TFBOYS’ VR music video The Big Dreamer, the live broadcast of Faye Wong’s Moments Live concert using VR special effects,

Previously, Zhou was in Digital Domain’s Los Angeles studio working on visual effects for blockbusters such as the Disney film Maleficent as well as commercials for Nissan and Nike. He also worked together with Marvel Comics founder Stan Lee to create Superhero content thereby obtaining rich experience in the industry.

Digital Domain creates transportive experiences that entertain, inform and inspire. The company is a pioneer in many fields, including visual effects, livestreaming landmark events in 360° virtual reality, building situational awareness applications, creating “virtual humans” for use in films and live events, and developing interactive content.