Eight VFX has named Abbe Daniel as its new executive producer for its New York office.
The studio also has named Carolyn Hill and Amanda Rosenberg of Carolyn Reps to handle sales on the East Coast.
The appointments were made public by Eight VFX’s partners, creative director Jean-Marc Demmer and managing director Baptiste Andrieux.
Daniel joins Eight VFX from Leroy & Clarkson, the brand design and identity boutique in New York. She’s held key positions at production companies and agencies, specializing in the production of digital ad campaigns, visual-effects work and experiential installations.
Before being emplayed at Leroy & Clarkson, she was an EP at the experiential studio Fake Love, and has held EP/MD or senior producer posts at such studios as Digital Kitchen, Curious Pictures, Click 3X and R/GA.
Daniel says she was drawn to the company largely based on the level of creative work. “It’s an impressive portfolio, coming from a boutique company such as this, and that’s what first caught my eye. Once the leadership team and I discussed the goals and strategy, we knew we were all on the same page about how to expand the New York office. The cultural fit just felt right, almost immediately.”
In her new position Daniel will play several key roles in the New York office. In addition to acting as both EP and general manager, she’ll oversee sales and marketing and is in the process of recruiting and hiring an experienced creative team, with plans to add additional VFX supervisors, CG supervisors, 2D and 3D lead compositors, designers and other key contributors.
Currently Eight handles a range of work, including commercials for such brands as Target, Pandora, Puma, Ram Trucks, New York Lottery, Call of Duty, Honda and Perrier.
The studio has partnered with such directors as Craig Gillespie, Michel Gondry, Noam Murro, Tom Kuntz, Michael Gracey and more. “They come to us because of our reputation for being very discerning and collaborative, and helping them up the ante,” says Daniel.