Saturday, November 17

Funko expands its animated content operations

 

FunkoWith the acquisition of the UK-based production company A Large Evil Corporation, Pop culture specialist Funko has expanded its animated content operations.

Known as Evil Corp, the Bath-based animation and design studio has been producing short videos for Funko since 2014. Now, it will operate under the name of Funko Animaton Studios. Evil Corp’s founders, Guy Thomson and Seth Watkins will stay on as general managers.

“Since 2014, we have produced the majority of animated product videos with this innovative and fantastically creative studio and we are excited to move this function in house,” said Brian Mariotti, CEO of Funko.

“We have seen first hand how well received these shorts are from our fans and we look forward to continuing to produce these high calibre product videos while also creating original Funko content.

“As video becomes an increasingly important medium of communication, this will allow us to better create content to support and promote our brand and our products globally,” he added.

In 2016, Funko collaborated with Marvel Animation to create a series of Marvel Funko shorts with story and animation by Evil Corp.

The first collaboration, Spellbound, debuted in November 2016, featuring Iron Man, Spider-Man and Loki and has reached over 1.1 million views to date, with subsequent Marvel shorts garnering over five million views.

The second season of Marvel Funko shorts have already premiered with an additional five shorts set to launch in late 2017 and into 2018.