Hasbro to hold second HASCON in September 2019


Happy with the inaugural HASCON last month, Hasbro has decided to hold its second HASCON FANmily event  in September 2019 in Providence, Rhode Island.

Following in the footsteps of popular entertainment gatherings like Comic-Con and Disney’s D23 Expo, last month’s three-day event HASCON) featured Hasbro stars including Transformers actor Mark Wahlberg, Marvel comics legend Stan Lee, sports YouTube group Dude Perfect and Guardians of the Galaxy director James Gunn.

Attendees at the 2017 event were privy to hands-on brand experiences, meet-and-greets, sneak peeks, concerts, exclusive reveals and movie-themed panels.

News of HASCON’s 2019 return comes a week after Hasbro revealed its revenue rose 7% in Q3, mostly led by momentum in the gaming category. The first HASCON featured iconic brands including My Little Pony, Transformers and NERF, all of which drove growth for sales of Hasbro’s Franchise Brands by 7% to US$827.3 million in Q3.