Hoho Entertainment in a deal with Chinese Media company WOW DADI TECHNOLOGY


Hoho Entertainment, the specialist kids’ production and Distribution company has signed a deal with Chinese Media company WOW DADI TECHNOLOGY to launch Cloudbabies in mainland China.


In a 2-tier agreement, the technology company has acquired the distribution and merchandising rights of Series 1. It has also committed to investing in the production of series 2 with a further 52 episodes which Hoho and DADI will co-produce under the new UK CHINA co-production treaty soon to be ratified by the Chinese Government.

The deal arose following Howells’ invitation to speak at iABC during CICAF, China’s biggest animation festival held annually in Hangzhou organised by Mega Media. The UK trade mission was supported by the UK’s Department of International Trade and the Children’s Media Conference.

Helen Howells, Joint Managing Director, Hoho, said: “We had made early forays into China but together with our Chinese market consultant, Maggie Liang, MD of TMP, we have been able to secure a true partnership deal with a Chinese company that appreciates the potential of our Cloudbabies IP in this important market.  We are looking forward to working with Rui Zhang and his team and hope that this will be long and fruitful partnership.  Now for some Mandarin lessons!”

Rui Zhang, Deputy General Manager, WOW DADI Technology added “Our mission is to nurture partnerships with seasoned producers to co-produce world class animation series that we can launch in the Chinese Market.

Cloudbabies is a beautifully produced series which has already sold in many parts of the world and we are confident that will have particular appeal to Chinese pre-school children.”