ILM in a partnership with Magic Leap

ILM jpgWhile augmented reality money-raiser Magic Leap is still hard at work on its first product, but at the same time, it is also continuing to get some notable names to back up its vision. And, this time the company has added the co-founder of Lucasfilm’s ILMxLAB immersive visual effects studio, John Gaeta. He has joined the Florida-based AR startup as SVP of creative strategy.

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Gaeta had been with Industrial Light & Magic (ILM) since 2013 before co-founding the immersive unit in 2015. Earlier, he had worked as the visual effects supervisor on The Matrix trilogy where he helped craft the bullet-time effect that was one of the franchise’s signature visual techniques.

ILMxLAB has already announced a partnership with Magic Leap to build Star Wars-branded content for the headset.

The studio has already produced an experience for VR headsets called Trials of Tatooine. Gaeta tells The Verge, which first reported the news, that he will continue to work with ILMxLab on its projects for Magic Leap.