India’s largest toon producer Green Gold Animation backs ATF Animation Pitch

Green gold

Reed Exhibitions, producer of Asia TV Forum & Market, has started taking calls for entries for the first-ever ATF Animation Pitch: a premier Asian pitching competition for creators and producers of innovative kids’ animation concepts.

ATFThe new initiative is backed by India’s largest toon producer Green Gold Animation (Chhota Bheem).

“Being surrounded by passionate and ambitious people, who share a similar love for animation, is a great way to feel inspired and expand intellectual horizons. It’s also important to give back to the entrepreneurial ecosystem in the animation industry, foster creativity and innovation. After all, animation is the craft of the soul,” said Rajiv Chilaka, Founder & CEO, Green Gold Animation

Launching under the competition tagline “Think. Believe. Dream. And finally … Dare,” ATF Animation Pitch 2017 is open to creators and producers from around Asia who are eager to present new and original animated shorts, series and feature-length films aimed at young audiences in the comedy, adventure, action and fantasy genres.

The winner will receive a $2,500 USD cash prize from Green Gold Animation plus a tailored consultancy package to develop the concept for pitching to broadcasters (valued at $16,500 USD).

This mentorship will also expose the winner to Green Gold’s expertise in marketing, pitch writing, global sales opportunities, trailer and sizzle reel preparation, production budgeting, etc.

The first round will be judged by Chilaka and Marc Lumer, VP & Head of US Operations for Green Gold Animation USA; with input from the studio’s Acquisitions & Marketing teams led by Bharath Laxmipati, VP Content Sales.

The 18th edition of ATF will take place in Singapore from Nov. 28 to Dec. 1, this year with a live pitching event happening on November 30.