Tuesday, February 19

ProSiebenSat.1 Licensing acquires 1st international franchise on a global scale

Pro Sieben

ProSiebenSat.1 Licensing has acquired its first international franchise on a global scale. From now on, ProSiebenSat.1 Group’s licensing company will represent the license rights to the children’s animated series Pat the Dog around the world.


Pat the Dog is the TV adaptation of the globally successful mobile game Space Dog with more than 45 million users. The series follows the adventures of a dog named Pat, who will go to any lengths to make his owner Lola happy and to keep her out of all sorts of trouble. Lola is always full of new ideas, but she never sees them through to the end. So Pat often has to put the chaos this causes back to rights. The series is produced by Superprod and Animoka Studios. The currently 78 episodes are broadcast in over 180 countries, including on RTBF and VRT in Belgium, TSR in Switzerland, TV3 and Disney in Spain, Radio Canada, Discovery Kids in Latin America, Turner in EMEA & Asia Pacific, and the Disney Channel in the USA. In Germany, the first season of the TV series is already airing on Cartoon Network and will air on the Disney Channel in 2018. The second season is in preproduction.

The licensing company has thus augmented its portfolio with a brand for the target group of children aged 6 to 9. The license agreement was signed with the French companies Superprod and Superights.

“Pat the Dog is action coupled with loads of humor and emotions for the whole family. We are proud to be representing the licensing for this franchise internationally from now on. With Pat the Dog, we have acquired a high-quality CGI animation that occupies a unique brand position between “boysy” superheroes and “girly” princesses,” informs Robert Merkel, Managing Director of ProSiebenSat.1 Licensing.

The international license marketing of Pat the Dog is based on cooperation with leading, independent licensing companies. All partners have excellent licensing expertise and are the “best in class” in their regions.

ProSiebenSat.1 Licensing GmbH specializes in ProSiebenSat.1 Group’s licensing business. It provides clients with licenses and promotional rights for successful in-house station and program brands like Galileo, Germany’s Next Topmodel, and The Voice of Germany.