As part of the company’s ongoing expansion in Central Eastern Europe (CEE), Canada-based toy and entertainment company Spin Master has opened a new sales and marketing office in Warsaw, Poland.
The expansion into Poland follows Spin Master’s launch of its popular Hatchimals and PAW Patrol brands in China in July. Both PAW Patrol and Hatchimals products are available in the territory in 137 Toys “R” Us stores, along with full market support at top online retailers (including Tmall.com and JD.com), as well as department store chains. Moving forward, the company will expand all of its core brands throughout China.
In a statement, Spin Master’s president and COO Ben Gadbois declared that the new office was designed to open additional markets, leverage the company’s geographic footprint through new channels of distribution, and increase sales with existing distributors.
In tandem with the Poland push, Spin Master has tapped Pavol Vano as GM of CEE. Reporting to Hedley Barnes, GM of Spin Master Northern Europe, Vano will be based in Prague and will be responsible for sales and marketing activities in Poland, the Czech Republic, Slovakia, Hungary and Romania.
The company’s centralised European operations and finance functions will remain in Bratislava, Slovakia.
Direct distribution in the territory includes Smyk, Toys “R” Us and Carrefour while traditional trade business is managed through wholesalers including M&Z, Euro TRADE, Rekman and NAVO Orbico – Libra.
According to market research firm The NPD Group, Spin Master is the fourth-largest global toy, games and entertainment company.
In addition to Hatchimals and PAW Patrol, Spin Master’s brands include Air Hogs, Bakugan and Meccano. Additionally, Spin Master Entertainment writes and produces the hit pre-school series PAW Patrol.