Kids content powerhouse Rainbow announced that 44 Cats - its brand-new pre-school animated series will premiere in Italy in November on Rai Yoyo, marking the eagerly anticipated show’s global debut! This new deal marks the latest collaboration in the long and successful partnership between Rainbow and Rai. “I am truly delighted that our long and happy relationship with Rai has now extended to screening 44 Cats,” said Iginio Straffi, founder, and president of Rainbow. “The show, with its positive values, memorable music, and smart gags, has all the ingredients to become a massive hit across the country!” 44 Cats is a Rainbow production in collaboration with Antoniano Bologna and Rai Ragazzi. The show follows the daily adventures of Lampo, Milady, Pilou, and Meatball – four adorable ki
Children content powerhouse Rainbow has confirmed that 44 CATS, its new preschool animation, will be shown across Latin America via Discovery Kids, the leading pay-TV network for preschoolers in the region. The series is slated to premiere in Latin America in 2019 and is Rainbow’s first deal with the famed TV channel. Discovery Kids has the exclusive representation rights to develop and execute the licensing and merchandising program based on the property, excluding master toy in Latin America. The network will work for hand in hand with the designed master toy licensee towards retail program executions across the region. 44 CATS is a CGI property that follows the daily adventures of Lampo, Milady, Pilou, and Meatball, four kittens who are part of a musical group named 'The Buffycats'.
Rainbow, the content company renowned throughout the world for its animated and multimedia productions, has announced the appointment of Rick Mischel as new CEO for Bardel Entertainment, leading animation services provider in North America. Rick Mischel is a renowned industry professional, with a strong background that includes executive positions at some of the world’s best-known companies in animation, games and family entertainment. As the new CEO of Bardel Entertainment, Rick Mischel will build on the company’s strong reputation for quality, creativity, and innovation to develop a new business strategy by exploring new opportunities. His industry background makes him uniquely qualified to bring forward the work of the company's visionary founders Delna Bhesania and Barry Ward, who
Content powerhouse Rainbow has announced that the second season of the hit animated series Regal Academy will premiere on November 5 at 1:30 p.m. (ET/PT) on the Nick Jr. channel in the U.S. The series adds a modern and comedic twist to beloved fairytales as it follows the adventures of Rose Cinderella, her granddaughter and her schoolmates Hawk SnowWhite, Travis Beast, Joy LeFrog, Astoria Rapunzel and LingLing Iron Fan at a fabled school for the famous fairytale dynasties. Following the U.S. launch Regal Academy will begin to roll out on Nickelodeon platforms worldwide in 2018. In the new season of Regal Academy, Rose and her friends are back from summer holidays and are ready to take on new and exciting adventures in Fairytale Land. With the help of new magical items and funny pum...
Last Sunday night, Cannes hosted a cocktail party to celebrate the launch of 44 Cats, the brand new pre-school animation project by Rainbow. This particular event is termed as a highlight of the MIP Junior. 44 Cats is the first production from the house of Rainbow jointly developed with Bardel Entertainment, the Canadian animation studios acquired in 2015. 44 Cats is a stunning CGI comedy show that combines music, edutainment, top quality animation and acting. The show addresses important themes such as diversity, friendship and altruism, elements that give the new pre-school property a huge international appeal to succeed in the global market. The launch cocktail party took place at Cannes Grand Hôtel, where a host of entertainment offerings offered the guests a taste of the show a
Content major Rainbow will light up BLE 2017 with three sparkling global hits namely Regal Academy, Maggie & Bianca Fashion Friends and World of Winx, an original series based on global smash-hit Winx Club. Rainbow will also showcase its hotly anticipated new brand 44 Cats – a CGI animation series for young girls and boys that represents something genuinely unique for the pre-school market. Regal Academy is the hilarious, fresh and totally original show that centres on Rose Cinderella, the ordinary girl who found to her amazement that her granny was actually Cinderella! In series one, Rose found herself enrolled in the Regal Academy, the school for fairy tale characters and enjoyed a host of adventures with new friends Hawk SnowWhite, Travis Beast, Joy LeFrog, Astoria Rapunzel and
Rainbow, the content company renowned throughout the world for its animated and multimedia productions, has signalled the arrival of its hit live action show Maggie & Bianca Fashion Friends and the animated hit World of Winx on Nickelodeon Greece. Maggie & Bianca Fashion Friends will air from 4 September weekdays at 10pm. There will also be two shows daily at weekends. The arrival of Maggie & Bianca Fashion Friends on Nickelodeon Greece will be preceded by a strong launch campaign for this exceptionally successful show. World of Winx, a new series inspired by the globally successful Winx Club will also air from September. Maggie & Bianca Fashion Friends is a live-action dramedy that follows the adventures of Maggie and Bianca – two very different girls who meet at t
Italian production company Rainbow that was behind the making of Winx Club and Maggie & Bianca: Fashion Friends is soon going to launch a brand-new CGI pre-school animated show titled 44 Cats. The announcement comes less than a week after Rainbow entered into a licensing deal with Disney Channel GSA for its first live-action production Maggie & Bianca: Fashion Friends. The 52 and odd minutes series is about a group of felines that act like humans when no one is around. The name 44 Cats comes from a popular Italian song that first made its first TV foray in a singing competition series Zecchino d’oro in 1968.
Disney Channel GSA has acquired Italian production company Rainbow’s first live-action production Maggie & Bianca: Fashion Friends. The tween-targeted series will air in Germany, Austria and Switzerland on Disney Channel. The series follows an American girl who dreams of becoming a world-famous fashion designer and her friend Bianca, a self-proclaimed Italian princess. It debuted last August in Italy on RAI Gulp and has since been picked up by Netflix globally as well as Gulli (France), Karousel (Russia) and TV Cultura (Brazil). The show is also getting into licensing. Simba Dickie is on-board as pan-European master toy partner and will be producing a Maggie & Bianca toy range for Europ. A book series is also in the works from Italian publisher Mondadori Libri.
The giants are scoring well on multiple categories of toys in the mass markets of kids, but- the Game segment remains a stout challenge for Hasbro... Rhode Island- based toy bigwig witnessed its biggest gains in girls–oriented products, which has boosted their net revenue to US$831.2 million in the quarter. (more…)