TiffinTown Books shows interest to use augmented reality to bring women’s diverse stories to life


Singapore-based startup TiffinTown Books has evinced interest to use augmented reality to bring women’s diverse stories to life.

Founded by Sneha Subramanian and Gladys Ng, TiffinTown Books recently launched a Kickstarter campaign to fund a children’s book series that relates the stories of female politicians, athletes, activists, artists, scientists, explorers and business leaders from around the world.

Some of the first books from TiffinTown feature civil rights activist and entertainer Josephine Baker, as well as Eugenie Clark, a leading ichthyologist who championed marine conservation.

The startup is also in plans to release 12 books each year, with a portion of sales going to different charities advocating for the causes the women were passionate about.

The books have been created in collaboration with London-based studio Augmented Reality. Readers open the series’ corresponding with the TiffinTown Books app and point their device’s camera at the AR-enabled pages to watch characters come to life on the screen.

Additionally, TiffinTown Books has also plans to produce Tiffiners Magazine, a quarterly eMagazine that will contextualize the lives of the women featured in the book series. Readers will be further educated on the cultural, scientific and historical themes of the books through animated graphics and interactive games.