With audiences and critics alike rapidly cultivating a mass fan-following on this side of the Atlantic, the animated hit sci-fi comedy from Turner’s popular Adult Swim channel Rick and Morty is taking great strides in EMEA.
In addition to its extraordinary social buzz, Rick and Morty currently ranks as one of IMDB’s top-rated shows of the last 25 years with an impressive 9.3 rating alongside a highly-coveted 100% score on Rotten Tomatoes.
The show follows a time travelling scientist and his grandson’s wacky and shockingly dark adventures through space. The much anticipated third season is now available in select EMEA markets on Netflix.
With an expanding licensing programme in the U.S., Turner’s Cartoon Network Enterprises is looking to mirror this success across EMEA with a line of merchandise targeting adults aged 16-35.
For fans in the UK, Poetic Gem is on board for a range of menswear and underwear, CID UK is developing menswear and Roy Lowe will introduce a collection of socks. Bolstering the apparel line-up, Spreadshirt and CID Germany are also on board for menswear for the German market. In a slate of pan-European deals, Just Funky will launch homeware and kitchenware and BWI Europe is introducing fashion accessories, jewellery and fashion bags.
The new products will begin rolling-out this Autumn/Winter 2017 across independents, specialists, grocers and online.
Johanne Broadfield, VP of Cartoon Network Enterprises EMEA said, “Rick and Morty Season 3 is without doubt one of the most anticipated animated series right now. Its established success Stateside and the global social buzz around the brand is creating significant demand with millennial audiences in European markets – we’re confident it has the potential to be one of the hottest properties on show at Brand Licensing Europe this year.”