Indian cricket captain Virat Kohli has entered into a 10-year exclusive brand licensing agreement with Kolkata-based Lux Industries for manufacturing and marketing the entire range of men’s innerwear and sleepwear under his brand ‘One8’.
The famed cricketer seems to be following on the footsteps of football superstar Cristiano Ronaldo who also has an underwear line called CR7 which is associated with premium fashion brands such as Armani Exchange, Donna Karan and Marc Jacobs.
Cornerstone Sport, the license owner of ‘One8′ – a representation of Kohli’s jersey number 18 signed the agreement on Saturday with Lux Industries’ wholly owned subsidiary Artimas Fashion.
Interestingly, Ronaldo’s brand CR7 is also inspired by his jersey number 7 and CR are his initials.
Confirming the Kohli deal, Artimas Fashion’s representative said, ” We have entered a 10-year deal with Cornerstone Sport and have the global rights for manufacturing and marketing of the range which will come out with products like underwear, socks and sleepwear.”
A representative from the Cornerstone Sport too, confirmed the deal saying that an official correspondence will follow soon. Both the representatives however, declined to speak on the monetary aspect of the deal.
Kohli already has a clothing line of his own called ‘Wrogn’ (pronounced wrong) which is targeted at the youth. The line is available at Shoppers’ Stop retail outlets and online portals like Myntra and Jabong.