YouTube Kids announces raft of updates after being named as most loved brand by small kids


YouTube Kids has announced a number of updates designed to better customize the experiences of its young users.

The YouTube Kids update comes shortly after YouTube was named as the most-loved brand among kids ages 6 to 12 in the US by the annual Brand Love study from youth and family research firm Smarty Pants. This marks the second year in a row that the Google-owned video platform took the top spot.

The updates include kid profiles that allow children to customize their app use across all devices. Based on the date of birth entered on each user’s profile, YouTube Kids will change the way the app looks.

Younger kids will also see less text compared to their older siblings who woul see more content on their home pages when they log into their profile. Kids can also set a secret passcode on their profile to keep their siblings out (the password can be overridden by a parent’s password).

There are also additional customization tools for parents. The app features a new setup process that provides information to help parents set the right controls for their family’s needs.

For example, content that is not right for the app can be blocked and flagged for review, and an upcoming update will give parents the option to make more tween-skewing content available on the service.

The update is currently available in Argentina, Australia, Brazil, Canada, Chile, Colombia, Ghana, India, Jamaica, Japan, Kenya, Malaysia, Nepal, New Zealand, Nigeria, Pakistan, Peru, Philippines, Singapore, South Africa, South Korea, Sri Lanka, Tanzania, Uganda, the US and Zimbabwe.